Strategy & Consultancy
Every successful council website project starts before anyone opens a design tool or writes a line of code. The decisions made early — about what the site needs to do, who it needs to serve, how content should be structured, and how the project should be run — determine whether the finished site actually works.This is the work our strategy and consultancy capability covers. It runs through every project we do, and it is what allows the technical and design work that follows to proceed efficiently and without expensive rethinks.
What this covers
Discovery and requirements We work with your web team, communications leads, and service owners to understand what your current website is failing to do, what residents need from it, and what your internal team needs to manage it day to day. This includes reviewing analytics, auditing existing content, and talking to the people who use and maintain the site.
Platform and approach decisions Not every council has the same starting point. We help you understand what a LocalGov Drupal migration or build actually involves for your specific situation — the content volume, the legacy platform, the integration requirements, the internal capacity — and advise on the right scope and approach before any formal procurement begins.
Content and information architecture How a website is structured affects whether residents can find what they need. We map information architecture early, working across service teams to agree how council services should be organised and presented before any build work begins.
Project planning and governance We produce clear project plans, milestone structures, and governance arrangements that work within council decision-making processes. This includes managing stakeholder sign-off, coordinating across multi-disciplinary teams, and keeping projects on track against statutory deadlines where they exist.
Knowledge transfer We do not build dependency. Where appropriate we work alongside your internal team throughout, so that the understanding of why decisions were made stays within the council after the project concludes.
When you might need this
Strategy and consultancy support is relevant at different stages:
- Before a formal procurement, to scope the project accurately and avoid underspecifying or overspecifying
- At the start of a migration, to agree content decisions before build work begins
- During a reorganisation, to map the content and structural decisions that need to be made under time pressure
- Ongoing, as part of a long-term support relationship, to advise on platform direction and digital strategy
Let's start a project together...
Simply fill in this form with your key details and we'll be in touch.